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  • TW – The Professionals

    Why it’s time for your company to hire your own "Professional" In today’s digital landscape, where online presence is paramount, companies are constantly searching for innovative ways to enhance their visibility and engage with their target audience. We, at FBC by LJGB, are providing you with a unique opportunity: The potential to hire a "professional" who will join “The Professionals” team on www.tw-theprofessionals.com . These fictional characters, crafted by talented screenwriters, are not just figments of imagination (or simply AI) - they represent a unique avenue for companies to amplify their brand narrative in an engaging and relatable manner. Here’s why hiring a professional to join the others inside TW - The Professionals can be a game-changer for your business. Unique Brand Representation Each character in The Professionals is meticulously designed with distinct traits, backgrounds and expertise to fit the need of a company, according to its industry sector. By collaborating with us, we can create a virtual employee who embodies your brand values and mission. For example, a tech startup could hire a smart, young innovator who understands their target audience and can genuinely discuss the brand’s products. This approach creates a more personal connection with the audience, making the company's messaging relatable and engaging. Alternatively, if the company prefers not to include the character as part of their team, we can create a computer geek who uses the company's products and services. This character can still share insights about the brand through blogs, social media, and interactions with other professionals, ensuring that the company is still represented effectively. Engagement Through Storytelling The Professionals team is woven into a global fiction narrative that spans both local and international contexts. By hiring a professional, your company can tap into the rich storytelling potential of these characters as each new character brings visibility to the others (and the company that hires them). Engaging narratives foster emotional connections with audiences, and when a character shares their experiences or insights related to your industry, it creates a captivating storyline that can enhance brand loyalty. This narrative-driven approach can be leveraged across various platforms, from blog posts to Facebook campaigns, making your brand part of an ongoing and interactive story that audiences want to follow. Expanded Online Visibility Each character comes with their own social media accounts, providing companies with an additional channel for outreach. By integrating a professional into your digital marketing strategy, you can create a new online presence that will grow to reach a wider audience. This not only increases your brand’s visibility but also enhances credibility; audiences are more likely to engage with a character they find relatable and trustworthy. Additionally, the cross-promotional opportunities between your company and the character’s social media can generate buzz and drive traffic to your brand. Most of all, your professional can interact with your customers, whether your business model is B2B or B2C, creating real business growth over time – not just the boost of a single post by any influencer. Expertise and Authority Characters within The Professionals are crafted with specific expertise in various fields, allowing them to provide valuable insights and perspectives that resonate with their audiences. By hiring a character with relevant knowledge, your company can position itself as an authority in your industry. And since FBC by LJGB does not take on direct competitors, you’ll be the only one in your industry sector, in your given territory, to use this marketing tool. Whether it’s through thought leadership articles, industry analysis or expert tips, these professionals can deliver content that showcases your brand’s expertise, attracting potential customers seeking reliable information. Innovative Marketing Strategies In a world where traditional marketing methods are becoming less effective, incorporating fictional characters into your strategy offers a fresh and creative approach. Companies can engage in fun and interactive campaigns, such as character takeovers on social media, virtual meet-and-greets, or collaborative content creation. This innovative approach not only captures attention but also encourages audience participation, fostering a community around your brand that is both engaged and loyal. As the network of professional grows, so will the community. And as characters become popular, they will turn into actors in films and series, which they were meant for to begin with, bringing your company another wave of visibility like none other existing today. Conclusion Incorporating a professional from The Professionals into your company’s marketing strategy is more than just a creative idea; it’s a powerful tool for building brand awareness, engagement, and authority. With unique character traits, storytelling capabilities, and a strong online presence, these fictional professionals can transform how your company connects with its audience. If you’re looking to elevate your brand’s visibility and create lasting relationships with consumers, consider hiring your own professional from The Professionals team—a decision that could redefine your digital presence in today’s competitive landscape and make you a leader in the years ahead.

  • Unleashing the Power of Storytelling in Marketing: A Revolutionary Tool for Companies

    When people crave an escape, they turn to streaming services like Netflix or Amazon Prime. But what draws them in? The captivating power of storytelling that transports them to a different world. And this same tool can be harnessed by businesses as a powerful marketing strategy. Welcome to Fiction Branded Content – where we create immersive narratives that attract and convert potential customers. Here are the top reasons why incorporating storytelling in your marketing strategy is a game-changer. It ignites desire Before making a purchase, customers need to feel a desire for the product or service. By using compelling questions and conflicts in our stories, we ignite curiosity and entice audiences to learn more about your brand. It captivates attention With a well-crafted plot that presents challenges and triumphs for relatable characters (representing the business), we capture the audience's interest and keep them invested in the brand. This leads to more time spent engaging with the company's content and ultimately, increased sales. It evokes emotions People take action when they are emotionally moved. Our stories tap into human emotions such as joy, sadness, or surprise, creating a lasting impact on the audience and fostering a strong connection with the brand. Authentic characters in storytelling drive engagement Characters are key players in storytelling. We develop authentic and relatable characters that resonate with the audience, making it easier for them to connect with your brand. Through Fiction Branded Content, we unite these characters from different companies to create even more visibility for all involved. Mastering the art of storytelling in marketing takes practice and an understanding of its essential elements. By creating desire, captivating plots, evoking emotions, and utilizing authentic characters, businesses can elevate their communication and establish deep connections with their audience. This strategic approach sets companies apart in a competitive market and cultivates customer loyalty through memorable experiences. Reach out to us to learn more – we'd love to help your brand's story come alive.

  • Hire a Virtual Employee/Spokesperson to increase Your Online Visibility

    There is nothing virtual about the costs of hiring an employee. According to its role in your company, the numbers could be stratospheric, if you want someone that possesses all the qualities that you require/desire. Maybe what you need is a virtual employee that will cost you a lot less, who will be spending all of their time making sure that your company gains visibility online inside an exclusive collaboration network. Here is what you need to know about Fiction Branded Content characters and what they can do for your company. A Dedicated Virtual Employee that works for You We call them the next generation of influencers, but they truly are another pair of hands to help your company grow online. When you choose to hire a fictional character, you benefit from exclusive SEO, social network visibility and a unique online presence as they interact with people on the internet through all possible forms. And that’s only the beginning! As they grow, they will take on other forms as they play their part inside a global fiction story that will entertain your customer base and attract new ones. Through a variety of Vlogs, series, films and other entertainment content, they will become a constant reminder of your company, since their existence will be associated to it. Let Us create the Ideal Character for Your Company or choose an Existing One inside Our Catalogue Fiction Branded Content characters are created by screenwriters and then brought to life online. They can become an additional employee and be known as such (example: Stéphane Aubry for Avanti) or they can work a different job in a related industry sector ( Hugo Berthier   is a wine merchant representing a winery). If you desire, we can come up with a character that can be optimal for your company and refine him or her with you. Otherwise, there are close to 200 existing main and secondary characters to choose from, ready to be deployed online to continue growing the main story and provide visibility for your business. In both cases, you hire them like an employee for a determined period of time, and their contract can be renewed or they can be let go once the term is completed. Without the additional costs related to a regular employee, of course! Samples Online If you would like to look up samples of virtual influencers already at work, you can check out our web page where you will find four of them with various links that you can click on to discover how and where they provide their visibility. As for receiving the catalogue of existing characters that you can choose from, just send me a message on LinkedIn or via e-mail at: estella@tw-theprofessionals.com . I’ll forward you a link where you can download it along with some additional information. You’ll be surprise to learn how little one of virtual influencers can cost you, providing you exclusive visibility in your industry sector (in your region), through our network.

  • Fiction Branded Content : Increasing Visibility through Exclusivity

    Your customers are constantly bombarded with options from competing companies. But what if you could stand out among the crowded market by teaming up with other well-known brands to increase your visibility? Imagine not only capturing the attention of potential customers but also entertaining and informing them at the same time. This is where Fiction Branded Content comes in, catapulting your company into becoming a major player in your industry within your region. Let me show you how. Fiction Branded Content: Increasing Visibility One Character at a Time Each character in Fiction Branded Content becomes a unique conduit for companies within the community. Some are hired representatives, while others play integral roles in the larger story that continues to evolve. Jeanne , for example, is one of the two central characters of FBC, worldwide. As a concierge in a 5-star hotel, she get to meet a lot of characters who visit her hotel in Paris, France. Other characters, like François Drouen (example), provide visibility to a specific company, while linking others through backlinks inside his blog posts  or through various interaction on his social accounts. Partnering with our virtual influencers opens up a plethora of marketing opportunities for companies. Our network offers exclusive tools and collaborations with screenwriters to elevate their brand messaging in the digital space. One such opportunity is The Professionals series , geared towards branding, which will be available in the second development phase. Companies can choose from a range of options, including main sponsorship or weekly featured branding, to cement their presence within the series and reach a wider audience through our national/international branding efforts. Fiction Branded Content: Regional and Sectorial Exclusivity Fiction Branded Content is a world where fictional characters come to life, united by one overarching story. Each country has its own unique cast of characters, with smaller stories intertwining and connecting them. By joining Fiction Branded Content , companies secure their place in this international narrative, free from direct competition in their region and industry. Fiction Branded Content's exclusive membership adds value to the visibility of each participating company. Only one company per sector will be featured as the story unfolds, guaranteeing maximum exposure. As the narrative grows, so does the reach. And for those who miss out on this opportunity, they'll have to wait until another spot opens up within the coveted Fiction Branded Content by LJGB group. I invite you to discover the full power of Fiction Branded Content by LJGB . Engage and captivate your audience by adding an original character that will play a part inside compelling stories that will set your brand apart from the competition. With our exclusive network, you'll elevate your brand visibility. But limited spots are available in this innovative branding community, so make sure to secure your place as soon as possible and make your mark with Fiction Branded Content by LJGB.

  • Fiction Branded Content: Elevating Online Marketing to New Heights

    Questions and answers about Fiction Branded Content If you are wondering what a mix of SEO, storytelling and influencer marketing would look like, look no further. The answer is Fiction Branded Content. This innovative approach allows companies to have a virtual spokesperson on their team who will create a unique online presence through SEO blogs and other digital marketing strategies. Join me for a tour as we answer the most frequently asked questions about Fiction Branded Content and show you how it can elevate your brand's online visibility. What is Fiction Branded Content? I'm often asked, "What exactly is Fiction Branded Content?" Well, let me break it down for you. Essentially, it's content created for a brand and shared through the use of fictional characters. Some of these characters represent the brand itself, while others add to the overall storyline on a local or global scale. Sounds pretty cool, right? Let's dive into some more specific characteristics to really understand this concept. How is Fiction Branded Content created? For years, we have gathered screenwriters from around the world to create stories. Today, we have more than 40 scripts in which characters can evolve. Some of these characters are generated for the purpose of representing a company and are inserted into one of the stories (or more), so that they can interact with these fictional characters as if they lived in the same world. Our dedicated screenwriters carefully manage each character's interactions with the public and write all of their blog posts to make them feel like real individuals living in our shared world. Which companies can benefit from Fiction Branded Content? The Fiction Branded Content Community welcomes companies from all industries, reflecting the diversity of the real world. In order to maintain a fair and exclusive environment, there is no overlap allowed between companies operating in the same region. Our distributors have the autonomy to decline companies within their country network. Our ultimate aim is to increase visibility for our Fiction Branded Content members, positioning them as unique leaders in their field within their territories, and attracting dedicated followers to their stories. What Kind of Visibility does Fiction Branded Content Characters provide? The characters of Fiction Branded Content each have their own blog, where they share SEO backlinks and promote their sponsor company as well as other members of the community. They also engage with their audience through social media accounts, posting updates and interacting with other characters through comments and posts. As their popularity grows, they expand into other forms of media such as podcasts, Vlogs, TV series, and even film appearances. This dynamic growth allows readers and followers to develop a personal connection with the characters, creating a unique relationship between companies and their customers. How much does Fiction Branded Content costs? With 250 characters and 40 stories already available, your brand can easily become a part of this exciting world. You can either choose from our existing characters or have a unique one created just for you (which is the most popular option). There is a one-time creation fee followed by a monthly membership fee. Plus, with various new member offers from our distributors, now is the perfect time to join. Send me a message and I'll connect you with someone who can give you all the details for your specific area. I'm sure you have questions about Fiction Branded Content, and I'm here to help! Feel free to reach out through this social network or email me at estella.harlowe@fictionbrandedcontent.com . Looking forward to hearing from you!   Estella

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